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AI And The Future Of Smart Marketing
AI And The Future Of Smart Marketing
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RM49.90
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RM60.00
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RM49.90
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AI and the Future of Smart Marketing: The Game Changer for the Modern Business by Tamil Selvi K. Ganesan is a practical guide that explores how Artificial Intelligence is reshaping the world of marketing. The book highlights how businesses can use AI tools to understand customers better, personalize experiences, and achieve faster growth.
The author explains that traditional marketing methods are no longer enough in today’s digital world. Instead, AI can analyze vast amounts of data, predict consumer behavior, and provide actionable insights that help businesses make smarter decisions. From chatbots that improve customer service to algorithms that design personalized campaigns, AI is shown as a powerful tool that transforms how companies connect with their audience.
The book also covers the ethical and strategic aspects of AI adoption. It stresses that businesses need to balance automation with human creativity, ensuring that marketing remains both efficient and empathetic. Case studies and real-world examples are included to demonstrate how AI has already impacted various industries.
In short, this book acts as both a beginner-friendly introduction and a forward-looking business guide, making it useful for entrepreneurs, marketers, and anyone interested in the future of technology-driven marketing.
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